Margaret Reynolds, CEO of Dogrobes, has been awarded Moray Business Women’s Most Enterprising Businesswoman of the Year. The exciting announcement of Margaret’s win was made at the Moray Business Women (MBW) charity awards ball.
Dogrobes' team and friends winning most enterprising business at the MBW Awards
In recognition of women's achievements
This award, judged by an independent panel of leading Scottish business people, recognises the efforts and achievements of business entities, where a woman is - or women are - the driving force.
Margaret masterminded the development and growth of her business Dogrobes and the award recognises her extensive efforts in steering her business towards being a more customer-focussed business.
Dogrobes supplies an effective, reliable and desirable product, which answers a specific niche consumer need with a particularly innovative solution. That solution is the Dogrobes' dog drying coat. Made from superior towelling fabric, the Dogrobes' towelling robe for dogs is designed to dry away the muddy water which stays on your dog’s fur even after shaking. Read how the dog robe works here.
It is the originality of the solution, its creativity and boldness – combined with highly effective marketing - which has resulted in strong business growth and Margaret’s successful win as Moray’s most enterprising businesswoman of the year.
The easy, comfortable solution to drying your dog
Dogrobes are marketed as ‘the easy way to dry your dog’. These gorgeous, bright and high-quality drying coats help reduce muddy spatter on walls and floors, while keeping your dog warm and comfortable as they wind down after bath times, wet walks or swimming. With 30% of water staying on your dog’s fur after shaking, this is important to ensure their body temperature doesn’t drop.
The loops on the inside of the towelling fabric are longer than on the outside, which allows them to draw moisture away from your dog’s skin and fur more quickly. The loops also trap warmth and body heat, which helps to speed up the drying process.
Dogrobes slip struggle-free over your dog’s head without provoking play or resistance. Once in place, they are held in position with the help of a genius belt, which simply ties around their body – no Velcro or poppers to worry about!
Putting dog owners' needs first
It’s been a fantastic journey for Margaret, since taking over the Dogrobes business last year. She has spent time listening to customers and hearing their feedback, explored the needs of every dog owner and tailored her approach to ensure these different needs are reflected in the range of drying coats for dogs. She has focused on building quality and safety into the Dogrobes’ development process and made improvements along the way.
The company has sourced a superior towelling fabric which is snag-resistant and uses new production methods, making Dogrobes more robust than ever before. All these efforts are paying off, with orders coming from all over the UK and even overseas and leading to some great customer testimonials from dog-owning fans of Dogrobes.
Margaret said: “Dogrobes has always been a great product, and now we’ve worked hard to make it even better. Continuous improvement is at the heart of our product development process and it’s been great getting out and about meeting customers and hearing their feedback."
The future looks bright for the company, a growing business with high-quality products and a strong, unique and protected brand identity.
Read next blog Dogrobes' new partnership with All Dogs Matter