A woman who has masterminded the development and growth of a business that makes drying jackets for dogs was thrilled to be named Moray’s most enterprising businesswoman of the year.
Margaret Reynolds’ achievements were praised at the Moray Business Women (MBW) charity awards ball when Dogrobes was confirmed as the most enterprising business of the year. The judging panel consisted of a top line-up of leading Scottish business people.
The award recognises Margaret Reynolds’ extensive efforts to steer her business towards becoming a more customer-focussed business supplying an effective, reliable and desirable product.
Since taking over the business last year, Margaret has worked on brand identity and raising awareness, alongside production development and production improvement. Dogrobes is now a registered trademark that has its own logo, giving it a strong, unique identity.
The company has sourced a superior towelling fabric which is snag resistant and uses new production methods, making Dogrobes more robust than before. All these efforts are paying off, with orders coming from all over the UK and even overseas and leading to some great customer testimonials from dog-owning fans of Dogrobes.
Margaret said: “Dogrobes has always been a great product, but we’ve worked hard and made it even better. It’s been great getting out and about meeting customers and hearing their feedback."
Dogrobes are marketed as ‘the easy way to dry our dog’ as they dry dogs quickly, are more effective than towel drying and protect surroundings from wet, muddy shake off.